Coldwell Banker Sea Coast Advantage Appoints Wendy Martin as Director of Global Luxury, Myrtle Beach

Coldwell Banker Sea Coast Advantage is proud to announce the promotion of Wendy Martin to Director of Global Luxury – Myrtle Beach. With more than 20 years of experience in real estate brokerage operations and leadership, Wendy will drive the continued growth and strategic support of the company’s luxury division. In her new role, she will oversee and support over a dozen certified Global Luxury specialists and help expand Coldwell
Banker Sea Coast Advantage’s presence and performance across the region’s high-end residential market.

Wendy also serves as the company’s Director of Relocation, where she manages award-winning referral and mobility services supporting clients moving to and from the coastal Carolinas. Her extensive background in management, training, and systems development uniquely positions her to elevate the firm’s luxury marketing programs and agent success.

“We are thrilled to have Wendy step into this role,” said Carrie Collins, President, Coldwell Banker Sea Coast Advantage South. “Her expertise, professionalism, and deep understanding of the luxury category make her an incredible asset to our agents and clients. Under Wendy’s leadership, our Global Luxury presence in the local market will continue to grow and set the standard for service and results.” As Director of Global Luxury, Wendy will champion advanced marketing strategies and exclusive tools available to Global Luxury certified agents, including the robust resources offered through the Coldwell Banker Global Luxury® program and the Institute for Luxury Home Marketing.

“I’m honored to step into the role of Director of Global Luxury with Coldwell Banker Sea Coast Advantage,” said Wendy. “Our coastal luxury landscape continues to evolve across all of our markets, and I’m excited to support our Global Luxury specialists with the strategy, tools, and elevated marketing needed to serve today’s discerning buyers and sellers while strengthening our position as a leader in luxury real estate.”

Coldwell Banker Sea Coast Advantage has seen year-over-year growth in its luxury category, fueled by significant demand, strong economic drivers, and a diverse inventory of upscale coastal properties. With Wendy’s expanded role, the company is positioned to accelerate that momentum through continued agent development and market leadership.